CJ BIOS

JULIE SALISBURY
Position:  President
Date Started at CJ: June 21, 2004
Experience: 28 years in sales/customer service

Training and Experience:

  • Regional Sales Director for Aetna Retirement Services 19 years
  • Awards and Recognitions in the Sales and Customer Service Industry Investment licenses
  • Seminars and Continuing Education Classes in the Sales and Customer Service Industry Investment licenses
  • Kèrastase Product Knowledge 2008
  • Kèrastase Treatment Education
  • L’Orèal Professional Product Knowledge
  • L’Orèal Professional Fall and Spring Collections 2008
  • L’Orèal Professional “Beyond the foils with Marcus Daniels” (Soho, New York) 2007
  • Kerstin Florian Product Knowledge 2008
  • American Crew Product Knowledge
  • La Bella Donna cosmetics Product Knowledge
  • ORIBE Product Knowledge

Strength in Career: My experience in sales and customer service has taught me to be diligent and honest about my goals. The spa and salon experience has always been my passion and opening the Crown Jewel has given me great pride. As with many small business owners, I treat my business like an extension of myself.  When clients are thrilled with their services it makes all the hard work worth it.

Goal for the Crown Jewel: My dream for the Crown Jewel was to fulfill the void of a true luxury spa and salon in West Michigan.  I traveled the globe doing research for this endeavor and opening the Crown Jewel has allowed West Michigan to have a five star facility in their backyard. Keeping with my vision and sticking to my marketing plan has distinguished us apart from all others. My dream has not come easy, but with tenacity, drive and passion I finally have the finest staff around and our services are unparalleled.  Our moto is... You can go anywhere for a service, you come to The Crown Jewel for an experience.

TERRI WIERSUM
Position: Hair Designer
Date Started at CJ: April 2010
Experience: 13 years

Training and Education:

  • L'Oreal Balayage Training
  • Laced Hair Extension Training
  • ORIBE Product Knowledge
  • Loreal INOA ISUCCEED Training November 2011
  • Attended 2011 Chicago Hair Show & trained with stylist Dina Mountanis , voted #1 in Chicago for blowout by Allure Magazine
  • Sexy Hair Cutting Class July 2010 Grand Rapids, MI
  • L’Orèal Certified INOA Color Training- May 2010
  • Excel Academy of Cosmetology
  • Private Cutting classes with Peggy McGhie- Chicago, IL
  • Professionally Certified with Keratin Complex by Coppola
  • Chicago Hair Show- 10 years
  • Grand Rapids Hair Show- 1 year
  • Schwarzkopf Color Training
  • Goldwell Color Training
  • Prive Product Knowledge
  • Aquage and Prive Cut & Color
  • Numerous in salon cutting & coloring classes
  • Kèrastase Product Knowledge
  • American Crew Product Knowledge
  • L’Orèal Color Training
  • Worked at Morgan Perris Salon in Chicago area for 9 years
  • Certified in Keratin Complex Smoothing Therapy by Coppola

    This is a revolutionary smoothing system that infuses Keratin deep into the hair cuticle, eliminating up to 95% of frizz and curl, and leaving the hair smooth, shiny, and luxurious. Results typically last 3 to 5 months depending on hair type. Unlike other salon services, the more you treat you hair the healthier it becomes. With each treatment the build-up of Keratin make the hair Smoother and Silkier, Straighter and Shinier, Easier and Faster to Blow-dry, and Close to being ‘Maintenance Free’. Keratin Complex Smoothing Therapy encases the hair follicle with the Keratinous bond to promote healing, block the effects of humidity, and prevent environmental toxins from entering the hair.

Strength in Career: Coming from a family of four other hair stylists, I believe that being in the beauty industry is in my blood. I’m fortunate to have found a hobby that turned into a passion which then turned out to be a fulfilling career. Leaving Chicago to come to the Grand Rapids area has been an exciting new way to share what I’ve learned from the many different techniques I’ve experienced, but know that hair trends are continually moving keeps me inspired!

Goal for the Crown Jewel: When you look good, you feel good and understanding the face shapes and hair types to achieve the best look for yourself is a must. Also, knowledge on hair care and keeping its integrity is the best way to maintain beautiful healthy hair from scalp to ends. Since working with Kèrastase since 2002, I believe it is the best tool to give the hair the nourishment it deserves.

AMANDA LANSER
Position: Hair Designer
Date Started: November 2010
Experience: 10 years

Training and Education

  • L'Oreal Balayage Training
  • Laced Hair Extension Training
  • Loreal INOA ISUCCEED Training November 2011
  • Attended 2011 Chicago Hair Show & trained with stylist Dina Mountanis , voted #1 in Chicago for blowout by Allure Magazine
  • Graduated first in my class from Aveda Institute Chicago
  • Chicago Hair Show 5 years
  • Grand Rapids Hair Show 2 years
  • Graduated from Salon Buzz Chicago's 2 year advanced training program
  • Educator for Salon Buzz Chicago's advanced education program - 2 years
  • Bumble and Bumble cutting class
  • Designer on Salon Buzz Chicago's Creative Design Team
  • Martin Parson's Updo class
  • Rush Fashion Show Chicago 2009 and 2010
  • Performed haircut makeovers for the Oprah Show 2008 and 2009
  • NBC Chicago Mother's Day Makeover 2009
  • Bumble and Bumble Product Knowledge
  • Kerastase Product Knowledge
  • Shu Uemera Product Knowledge
  • Certified in the Brazilian Blowout
    • Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The results last up to 12 weeks and leave the hair smooth, shiny and frizz free.
  • Schwarzkopf Color Training
  • Redken Color Training
  • L’Orèal Color Training
  • ORIBE Product Knowledge

Strengths in Career: I have spent the last 6 years of my career as Salon Buzz in the heart of the GoldCoast of Chicago. It was here that I discovered my true specialties of hair design. Hair cutting and styling are my passions in this industry. For the past two years I have been a Design Educator at Salon Buzz Chicago focusing on teaching specific blowdry/styling techniques as well as both technical and free hand haircuts. I also specialize in updos and wedding hairstyles and have traveled near and far as the hair designer for many weddings.

Goal for the Crown Jewel: I'm excited to start this new adventure in Grand Rapids at the Crown Jewel. I am very passionate about this industry and I am fortunate to have the opportunity to make you feel amazing! I hope to continue my advanced education and sharpen my skills in order to deliver the best results to you as the client. I will go above and beyond to make sure your experience at the Crown Jewel is more than you could have hoped for!!


MELISSA KEENEY
Position: Hair Designer
Date Started at CJ: February 2008
Experience: 5 Year

Training and Experience:

  • L'Oreal Balayage Training
  • Laced Hair Extension Training
  • Brazilian Blowout Training
  • Loreal INOA ISUCCEED Training November 2011
  • Attended 2011 Chicago Hair Show & trained with stylist Dina Mountanis , voted #1 in Chicago for blowout by Allure Magazine
  • Sexy Hair Cutting Class July 2010 Grand Rapids, MI
  • Corrective Color Training - April 2010
  • L'Oréal INOA Color Training- May 2010
  • L’Orèal Professional Color Keys I & II 2008
  • L’Orèal Professional Fall Color Collection 2008
  • L’Orèal Professional Product Knowledge 2008
  • L’Orèal Professional Color placement, foiling techniques, color education
  • Kèrastase Treatment Education
  • Kèrastase Product Knowledge
  • TIGI Product Knowledge
  • In-house TIGI/L’Oreal Cutting & Color
  • Kerstin Florian Product Knowledge
  • American Crew Product Knowledge
  • Alfaparf Product Knowledge
  • La Bella Donna Cosmetics Training & Product Knowledge
  • Maly’s Hair Show 2007
  • ORIBE Product Knowledge

Strength in Career: I am able to visualize a style the suits the clients taste with ease and perfection.

Goal for the Crown Jewel: To further my education and keep updated on the newest trends, styles and mastering the art of color. To have a cliental the just can’t do without their CJ in their life.

LINDSAY VANKEULEN
Position: Hair Designer
Date Started at CJ: January 2013
Experience: 8 years

Training and Education:

  • L'Oreal Color Training
  • INOA Color Training
  • Goldwell Color Training
  • Schwarzkopf Color Training
  • Paul Mitchell Texturizing Class
  • Paul Mitchell Blonding Class
  • Paul Mitchell Foiling Class
  • Paul Mitchell Product Knowledge
  • Redken Product Knowledge
  • Biolage Product Knowledge
  • Excel Academies of Cosmetology
  • Salon Management Experience
  • LEADS Leadership Training
  • OPI Nail Training
  • Shellac Nail Training

Strengths in Career: My passion for hair design and makeup started in my early teenage years. I absolutely loved buying hairstyle magazines then proceeded to attempt every hairstyle that would work with my hair. My love for all things beauty related only grew stronger the older I became, and combined with my love of people, cosmetology school was an easy choice! The last seven years I have been blessed to meet many different people who have influenced and encouraged me, starting in the Lansing area, then Detroit, and finally now settling down in Grand Rapids. I have attended many different classes, been taught different techniques, and worked with different product lines. My love for this industry keeps me excited to constantly be learning new things!

Goal for The Crown Jewel: I am very excited to have this opportunity with the Crown Jewel! I am looking forward to getting more advanced education and training and working more in depth with the high-quality products The Crown Jewel offers. My goal as your hair designer is to find a complete look that works for you and fits your lifestyle, while pampering you in the process. I want you to have a quality experience here that leaves you feeling relaxed and in love with the way that you look!


SHANON HURLBUT
Position: Spa Manager/Massage Therapist/Esthestician
Date Started at CJ: Oct 2006
Experience: 14 years

Training and Experience:

  • Face & Body Spa and Healthy Aging Conference and Expo
  • Associate degree in Science from GRCC
  • Nationally Certified in Therapeutic Massage from NCBTMB, Cert # 553549-08
  • National Certification in Stone Massage from Sonia Alexandra # 288961-00
  • Adriel International Body and Brazilian Wax Class 2008
  • Alabama School of Massage Therapy -Birmingham, AL 1995
  • Health Masters  -Houston, TX
  • The French Academy - Esthetics School
  • Deep Tissue
  • Maternity Massage
  • Hot Stone Therapy
  • Hydrotherapy
  • Body Wraps
  • Vichy Treatment
  • Facials
  • Kerstin Florian Body Treatment Education
  • Kerstin Florian Facial Treatment Education
  • Kerstin Florian Product Knowledge 2008
  • Therapeutic Reflexology class 2008

Strength in Career:  I believe I have developed an intuitive listening touch for my clients. My goal for clients is complete relaxation and to facilitate the path to health.

Goal for the Crown Jewel: To be part of “The Elite” in spa experiences, who constantly seek to develop and improve the well being of our guests.

HANNAH HICKMAN
Position: Massage Therapist
Date Started at CJ: Oct 2007
Experience: 7 years

Training and Experience:

  • Nationally Certified in Therapeutic Massage from NCBTMB, Cert # 548699-07
  • National Certification in Stone Massage from Institute for Integrative Healthcare Studies
  • Healing Hands Massage School – Bryan, TX
  • Lakeside Academy of Therapeutic Massage –Zeeland, MI
  • Member of the American Massage Therapy Association
  • Swedish Massage Training
  • Reflexology
  • Lymphatic Drainage
  • Prenatal Massage
  • Body Treatments
  • Deep Tissue
  • Acupressure
  • Hydrotherapy
  • Vichy Treatment
  • Kerstin Florian Body Treatment Education
  • Kerstin Florian Product Knowledge 2008

Strength in Career:  I love making people feel relaxed and refreshed. Incorporating the philosophy from school has allowed me to intuitively understand what each client needs and attend to those needs.

Goal for the Crown Jewel: To be part of an amazing spa and cater to the needs of each client in a unique way.

PATTI ORTYL
Position: Reiki Master/Teacher
Date Started at CJ:  June 2004
Experience:  8 Years

Training and Education:

  • Completed Reiki levels I, II, III in 2003, and the Master Teacher level in 2004.
  • Graduate of the SEND Institute, which is a two year spiritual-psychological self-development program that meets over two years in six intensive learning modules that focus successively on understanding the power of each of the seven chakras.
  • Received a Ph.D. in Esoteric Philosophy and Hermetic Science from The Ritberger Institute, December 2007.
  • Graduate of the two-year Intuitive Medicine program at the Ritberger Institute.
  • Licensed and certified to administer the Ritberger Institute’s Color Personality Indicator and is available to give workshops in personality typology based on the teachings of Dr. Carol Ritberger, Ph.D.
  • Teaches all levels of Reiki and holds special workshops at CJ on various topics like Intuition Development, The Human Energy System, Relaxation and Meditation, and Chakra Balancing.
  • Member of The International Association of Reiki Professionals.
  • L’Orèal Professional “Beyond the foils with Marcus Daniels” (Soho, New York) 2007
  • ORIBE Product Knowledge
Strength in Career:  I pride myself in working from the heart, with honesty and integrity and I give every client my undivided attention.  My goal is to have the client leave happy and relaxed, with a renewed peace of mind.

Goal for The Crown Jewel: For it to be the premier spa in West Michigan where people can come to relax, rejuvenate, and balance the mind, body, and spirit.
You can learn more about Patti at her website: www.feelingforhealing.com.


LAURA O'NEILL
Position: Massage Therapist
Date Started at CJ: April 2012
Experience: 10 years

Training and Experience:

  • American Massage & Bodywork Professional-Active Member # 778420
  • Blue Heron Academy of Healing Arts and Sciences -Grand Rapids, MI
  • TTC Spa School -Chiang Mai, Thailand
  • School of Ayurveda and Panchakarma -Kannur, Kerala, South India
  • Medical Massage
  • Deep Tissue
  • Traditional Thai Massage
  • Thai Foot Reflexology
  • Abhyanga (Indian Massage)
  • Shiro Abhyanga (Indian Head Massage)
  • Lymph Massage
  • Kerstin Florian Product Knowledge
  • Kerstin Florian Body Treatment Education

Strength in Career: I have traveled the world studying various massage modalities. I seek to incorporate these diverse techniques to provide healing massages unique to each guest. 

Goal for the Crown Jewel: To provide exceptional bodywork for all guests, improving their overall health and well-being.

LIZZIE BARCLAY
Position: Massage Therapist/Esthetician
Experience: 6 years
Date started at the Crown Jewel: August 2012

Training and Experience:

  • Blue Heron Academy 2007:
    Nationally certified massage therapist
    Certified medical spa technician
    Certified paramedical skin care specialist
    Kerstin Florian Product knowledge
    Kerstin Florian Body Treatment Education
    Swedish Massage
    Deep Tissue Massage
    Prenatal Massage
    Hot Stone Massage
    Lymphatic Drainage
    Sports Massage
    Body Wraps/Scrubs
    Facials
    Waxing
    Make up Applications

Strength in Career: I pride myself on building relationships with my clients by finding out What they want and need in order to best discover How to serve them and provide the ultimate healing experience. 

Goal for the Crown Jewel: Continue the tradition of excellence and raise the bar in service to provide an increasingly upgraded experience.

BILL LUBANSKI
Position: Certified Massage Therapist
Experience: 4 years
Date started at the Crown Jewel: April 2013

Training and Experience:

  • January 2009 graduate of the Naturophathic Institute of Therapies and Education in Mt. Pleasant, Michigan with a certification in therapeutic body works and massage therapy.
  • Studied sports medicine at Central Michigan Universtiy from 2005 to 2009
  • Deep Tissue
  • Maternity massage
  • Myofascial release class 2012
  • CanioSacral Therapy
  • TMJ syndrome techniques
  • Reflexology
  • Aromatherapy
  • Raindrop technique
  • Stretching
  • Nutrition
  • Lymphatic drain

Strength in Career: I have developed a distinct awareness of touch which has helped many clients. I am passionate about helping and educating clients on how to improve their health. I truely believe that helath is so much more than not feeling pain.

Goal for the Crown Jewel: To be part of a team who strives to provide the best service to our clients.

BRYAN ‘SPA BOY’ MOORE
Position: Spa & Salon Coordinator
Date Started at CJ: March 2009
Experience: 9 years in customer service/sales

Training and Experience:

  • Attending Davenport University pursuing a Bachelor’s Degree in Accounting and Fraud Investigation
  • Kèrastase Product Knowledge
  • L’Orèal Product Knowledge 
  • Kerstin Florian Product Knowledge
  • ORIBE Product Knowledge
Strength in Career: I am a determined individual who takes pride in my work and am always willing to learn new things.

Goal for the Crown Jewel: To be the best spa boy on this side of the Mississippi.


KRISTINE COOLEY
Position: Spa and Salon Manager
Date Started at CJ: May 2010
Experience: 10 years in customer service/sales

Training and Experience:

  • Kèrastase Product Knowledge
  • L’Orèal Product Knowledge 
  • Kerstin Florian Product Knowledge
  • Aveda Product Knowledge
  • Working toward becoming a nationally certified massage therapist
  • ORIBE Product Knowledge

Strength in Career: I am a hard working, ambitious, and organized individual that takes pride in my ability to get things done efficiently, and willingness to learn new things.


Goal for the Crown Jewel: I strive to be part of a successful team and go above and beyond the five star standards the Crown Jewel has set as West Michigan’s Premier Salon and Spa.


TARA BENNETT
Position: Spa and Salon coordinator
Date started at CJ: March 2012
Experience: 8 years in customer service

Training and Experience:

  • Kerstin Florian knowledge
  • Kerastase product knowledge
  • ORIBE product knowledge
  • Associates in Criminal Justice at Grand Rapids Community college and plan on finishing up at Grand Valley State University

Strength in Career: I am very friendly and outgoing. I am self motivated and very eager to learn new things. I love working in customer service and working with people to help them have the very best experience.

Goal for the Crown Jewel: To make sure that every client has the best experience and that I do whatever I can to cater to their needs. Also, to keep the amazing reputation the Crown Jewel has and try to add to that. Here, experience is key and it’s my job to help deliver that as best as I possibly can.


MARISSA TIDEY
Position: Spa and Salon Coordinator
Date Started: July 2012
Experience: 8 Years in customer service

Training and Experience:

  • Kerstin Florian knowledge
  • Keratstase product knowledge
  • ORIBE product knowledge
  • Working towards my Bachelors degree in Therapeutic Recreation at Grand Valley State University

Strength in Career: I feel that I am very personable, organized, and learn new techniques quickly.

Goal: To make the client feel as if they are one out of a million, instead of one in a million. I also strive for the client’s happiness and satisfaction of their experience here, while working as a team with the rest of the service providers to uphold  the wonderful reputation that the Crown Jewel has.


LYNDSEY HOLT
Position: Spa and Salon Coordinator
Date Started at CJ: December 2012
Experience: 6 years in customer service

Training and Education:

  • Kerstin Florian knowledge
  • Kerastase product knowledge
  • ORIBE product knowledge
  • Working towards my Bachelors degree in Advertising & Public Relations from Grand Valley State University

Strengths in Career: I have strong communication skills and am engaging when working with clients as well as eager to learn and manage with others.

Goal for The Crown Jewel: My goal is to offer clients the ultimate experience in satisfaction and relaxation as well as treat every person as if each visit is their first. I also strive to collaborate with my coworkers in order to maintain and exceed the fantastic reputation that defines the Crown Jewel.


NICOLE PASCH
Position: Spa Consultant
Date Started at CJ: June 21, 2004
Experience: 9 years

Training and Education:

  • B.S. Natural Science, Environmental Biology and Zoology  - Michigan State University
  • Environmental Analyst for the City of Grand Rapids, MI Feb 2006-current
  • Michigan State Alumni Association Member
  • Water Environment Federation Member
  • Michigan Water Environment Association Member
  • Rain Garden Committee Chair
  • Many Seminars and Continuing Education in the Environmental Field
  • Many Years Experience in Sales and Customer Service
  • Kèrastase Product Knowledge
  • L’Orèal Product Knowledge
  • Kerstin Florian Product Knowledge
  • Alfaparf Product Knowledge
  • American Crew Product Knowledge
  • Tigi Product Knowledge
  • Bumble & Bumble Product Knowledge
  • La Bella Donna cosmetics Product Knowledge
  • ORIBE Product Knowledge

Strengths in Career: My career at the spa has taught me to be passionate about what you love and to enjoy the everyday victories that come in life. My experience here is something that I cherish and enjoy. Many people ask me why I have another job and use my free time working, but to me it isn’t work, it is a hobby and something that I truly love.

Goal for The Crown Jewel: Julie has built the most luxurious place in Michigan and does not settle for anything less than the best. We have the best facility, the best products, the best employees and the best cliental. Word will continue to spread and more people will know about our treasure nestled away in Ada.


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